TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-created content appearing in their feeds. This move comes as the service announced that it now features over 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a global release. This shift aligns with a increase in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A significant portion of this output is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or surreal.
Our research shows that a lot of users appreciate content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the ability to see more or less of that, based on their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are now over a billion videos on its service tagged as artificially created. In total, more than 100 million videos are added to the app each day, making AI-generated material a limited percentage of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of AI content they see by using the content preference option in the platform and picking the AI content topic. Other topics that are already be modified under the tool cover politics, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to identify “realistic” AI-generated content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
In addition, the app will henceforth add an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is intended to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for specialists and organizations to produce learning resources about using AI responsibly. This program will support educational bodies specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, amid discussion over proposals to cut jobs for hundreds of safety staff in Britain. TikTok is expected to reduce 439 jobs in its trust and safety department in London, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content ahead of it has to be seen by humans. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to the use of its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
